English Enrichment

Let Your Child Read Fluently and Write Confidently

Seriously Addictive English (S.A.E) is based on UK’s leading after-school English program. It uses a structured phonics approach and an integrated literacy skills curriculum to help children read fluently and write confidently.

The S.A.E Phonics and English Program

  • Ages 4 to 7
    Develop fine motor skills and phonics skills to read, spell and write, and acquire vocabulary and early comprehension skills

  • Ages 8 to 12
    Consolidate reading skills, spelling, vocabulary, comprehension skills, grammar, punctuation, planning and independent writing skills

Why choose S.A.E for your child?

  • Structured Phonics Approach
    Simplifies the English language into 44 sounds to learn to read words and spell words.
  • Integrated Literacy Skills
    Spiral curriculum to teach, consolidate, revisit and strengthen literacy skills.
  • Individual Learning Plan
    Each child is guided through an individual learning plan that suits his needs and pace.
  • Confidence and Success
    Key areas are learned in gradual steps and revised to ensure understanding.

6 Convenient Locations Islandwide


Toa Payoh
Blk 83 Lor 2 Toa Payoh, #01-455, S(310083)
18 Yishun Ave 9, #02-26 Junction Nine, S(768897)


Parkway Centre
1 Marine Parade Central, #04-01 Parkway Centre, S(449408)
Blk 601B Tampines Ave 9, #01-08 S(522601)


Bukit Timah
1 Jalan Anak Bukit, #02-27 Bukit Timah Plaza, S(588996)
Jurong East
Blk 134 Jurong Gateway Road, #03-307H, S(600134)

Give Your Child a Head Start

Book a complimentary English Assessment (worth $60) and find out

- Your child's current English abilities
- How much your child can improve in 3 months!

Book Now

Structured Phonics Approach

S.A.E uses a structured phonics approach that simplifies the English language into 44 sounds to help children to learn to read words and spell words without memorizing thousands of words individually.


  1. Say the individual sounds (phonemes) that make up a word

  2. Merge the sounds together (blending) to say the word


  1. Say the word and break it down (segmenting) into phonemes

  2. Write the letter or letters (graphemes) that represent the phonemes


  1. Oral blending and segmenting using images and early letter recognition

  2. 19 most common single letter sounds and some digraphs

  3. 7 remaining single letter sounds, digraphs and some trigraphs

  4. Digraphs, trigraphs, adjacent consonants and common spelling patterns

  5. Digraphs, adjacent consonants, silent letters and split digraphs

  6. Prefixes, suffixes, past tense, high frequency words and spelling rules

Integrated Literacy Skills Curriculum

S.A.E uses a well established spiral structure to teach, consolidate, revisit and strengthen literacy skills at increasingly complex standards of English.
  • Fine motor skills

  • Handwriting

  • Phonics

  • Reading

  • Comprehension

  • Spelling

  • Vocabulary

  • Grammar

  • Punctuation

  • Structuring text

  • Planning text

  • Independent writing


1 >>

Develop fine motor and perceptual skills

2 >>

Acquire tools to read, spell and write

3 >>

Revise core spelling and vocabulary

4 >>

Transit to text in a range of genre

5 >>

Understand, respond and create text


Achieve competency in English

Guided and Independent Practice

S.A.E worksheets are carefully structured to systematically develop reading and writing skills through a variety of activities and text types. Key areas are learned in gradual steps to ensure understanding and revised at increasing complexity.

Through guided practice in class and independent practice at home, children develop strong literacy skills, self-discipline and good study habits.

Individual Learning Plan

We use a comprehensive diagnostic assessment to pinpoint the skills a child has mastered and the skills the child needs more support with. Then, we prescribed a personalized learning plan tailored to each child at their own skill level and pace, because no two children learn alike.

In addition, we use the coaching approach with probing questions and a lot of encouragement to help students explore, discover and build confidence towards English.

Global Footprint

Seriously Addictive Learning was founded in 2010 by Samuel Chia and Lau Chin Loong in Singapore. Recognizing the challenges faced by children in school systems with large class sizes and a one-size-fits-all approach, they ideated a learning program to help children learn math better, where the proven Singapore Math curriculum is delivered through personalised learning in small class size.

After 3 years of research and development and a successful 2013 launch of the math program in Singapore, Seriously Addictive Learning expanded rapidly into international markets, winning multiple business awards and parenting awards in various countries. Seriously Addictive Learning now offers the S.A.M Thinking Math program and the S.A.E Phonics and English program in more than 200 centers in 20 countries and counting.

Success Stories

“Emma was struggling with her reading and writing. Since starting the S.A.E program, her grammar, spelling, reading and confidence have improved. Emma looks forward to S.A.E classes each week and the small amount of work each day at home meant consistency and is a great way for her to remember what she is learning. Thank you S.A.E trainers for the amazing work!”

– Mrs Busby, mother of Emma

"Joseph's English has come a long way in a short space of time. He is much more confident in himself as he can see his progress. S.A.E worksheets are fantastic and teach children proper grammar rules which results in better writing. Joseph enjoys the creative writing exercise and his teacher at school has given him positive feedback for his work. Thank you!"

– Mrs Tammy, mother of Joseph

"My twin boys started with S.A.E when they were 4 and within a year both can fluently read and write. They were never pressured but always encouraged. S.A.E provides customized learning plans depending on their individual needs. S.A.E trainers are attentive and kept a close watch on their progress. I am really pleased with what my kids have achieved."

– Mrs Divya, mother of Rey and Raj


Book a complimentary English Assessment (worth $60) and find out

- Your child's current English abilities
- How much your child can improve in 3 months!

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